Legal basis for processing personal data

The European Economic Area, United Kingdom, and some other jurisdictions require a legal basis for processing your data.The legal bases we rely on, where permitted under applicable law, include your consent, contractual rights and obligations, legal obligations, and Rooster Teeth’s and its Community Members’ legitimate interests.The table below contains the primary legal bases we rely on for processing each of the types of personal data we have informed you of in the Privacy Policy.

Purpose	Categories of Personal Information	Legal Basis for Processing	Legitimate Interest Explanations (where applicable)
To operate, deliver, develop and maintain Rooster Teeth and our Services, including providing support.	Personal Information provided by Community Members Account details (Name, Username, Email Address, Phone Number, Date of Birth) Profile details (Profile Picture) Payment and related information, if making purchases (physical address, payment information, and transaction history) Payment information if subscribing to a premium service (email address, zip code or postal address, payment information) Private Content & Communications (DMs) Public Content (forum photos, videos, gifs, reviews or discussion posts) Support Communications (Feeback, Question and responses to queries and requests for help with our Services) Research Data (consumer panels, surveys)	Contract Legitimate Interest Legal Obligations Consent (this may be consent based on the voluntary participation of the Community Member in providing the data which is accompanied by a legitimate interest, or express consent where we believe it is warranted (for example, detailed location data).	Rooster Teeth and its Community Members have a legitimate interest in Rooster Teeth operating, delivering, and maintaining its Services: (1) The Community Member experience is enabled and enhanced through the provision of this personal data which would otherwise not be the case and (2) we have in good faith appropriately balanced this purpose with Community Members’ rights and interests and ensured the processing is within the reasonable expectation of Community Members.
To operate, deliver, develop and maintain Rooster Teeth and our Services and to provide personalized Services:determining Community Member interests based on Community Member content or activity, and customizing the content we show Community Members, including ads.	Personal Information generated by Rooster Teeth Usage Information (information about how you interact with our Services) Content Information (information about the content you create or provide and metadata) Device Information (information from or about your device) Location Information (depending on settings)	Contract Legitimate Interest Legal Obligations Consent (this may be consent based on the voluntary participation of the Community Member in providing the data which is accompanied by a legitimate interest, or express consent where we believe it is warranted (for example, detailed location data)	Rooster Teeth and Community Members have a legitimate interest in Rooster Teeth personalizing its Services, including the content shown to Community Members on its platform: (1)Community Members would not be able to access content that interests them, (2) Community Members providing content would not be able to find an interested audience and (3) Rooster Teeth would not be able to keep the Service safe and enjoyable for everyone without this personalization.
To operate, deliver, and maintain Rooster Teeth and our Services, including the safety and security of Community Members and the Service.	Personal Information obtained from third parties Linked (Integrated) Third-Party Service Data Contact info obtained from other Community Members or third parties Data relating to potential violations of our Terms of Service and Community Guidelines (including violations of the law) provided to us by website publishers, social network providers, law enforcement, and others	Contract Legitimate Interest Legal Obligations Consent	Our legitimate interest in (1) promoting our Service and in determining eligibility for and offer new services, (2) making access to our Service seamless, and (3) in monitoring and detecting fraud to ensure we detect activity that can have a harmful effect on our Community Members.
To conduct research to better understand Community Member and general consumer interests and trends, including the ways our Services are used.	All Personal Information set forth above	Legitimate Interest Legal Obligations Consent	Rooster Teeth has a legitimate interest in understanding how Community Members are interacting with the Service or similar products to improve its offerings and their safety and security, and to reevaluate as necessary the least intrusive means of providing the Service when using personal data.
For marketing and promotion of Rooster Tech Services and related offerings	All Personal Information set forth above	Legitimate Interest Contract Consent	Rooster Teeth has a legitimate interest providing information about the Services that Community Members may find valuable or useful, including discounts, specials, new features, merchandise and content. Without these notifications, Community Members may not become aware and thus be unable to take advantage or use those items.We inform Community Members in the Terms of Service that we may reach out with these notifications, and that they may opt out of any marketing and promotion emails and the like going forward.
Rooster Teeth processes personal information to protect Rooster Teeth and Community Members. This includes things such as, enhancing the safety and security of our Services, verifying a Community Member’s identity, and preventing fraud or other unauthorized or illegal activity.	All Personal Information set forth above	Contract Legitimate Interest Legal obligation	Rooster Teeth has a legitimate interest in enhancing the safety and security of our Services and preventing fraud or other unauthorized or illegal activity.
Rooster Teeth processes personal information to enforce its terms and the law. This includes enforcing, investigating, and reporting conduct violating our Terms of Service and other usage policies, responding to requests from law enforcement and complying with legal requirements.	All Personal Information set forth above	Contract Legitimate Interest Legal obligation	Rooster Teeth and its Community Members, have a legitimate interest in Rooster Teeth enforcing its Terms of Service and related policies and responding to and complying with requests from law enforcement. Rooster Teeth has a legitimate interest in maintaining the safety of Community Members and its platform and this is one of the ways it does so.

In each case above in which there is a legitimate basis for obtaining and/or using a Community Member’s personal data, (1) we inform Community Members of this purpose in our Privacy Policy and ancillary documents, (2) we use the least intrusive means and (3) we have in good faith appropriately balanced this purpose with Community Members’ rights and interests and ensured the processing is within the reasonable expectation of Community Members.