Susan is having a rough day and we need to banish her by feeding some goats and shining flashlights on nasty men. It makes sense if you watch the stream.
Right off the bat, I have to disagree with Jon. Just go to the various stores during September & October and you will find stores with Christmas decorations already up for sale. They have them at the local Costco already. Just means that September - December are all Christmas. Nightmare before Christmas makes so much more sense now.
That or these stores are just lunatics..