well, I feel stupid. I would buy a game from a publisher like EA Sports and be mad that I cannot play the game without agreeing to EULA or handing over cache and cookies after I "bought" the game. Whereas, I would have prerequisite before I paid - I now realise I do not even own the game nor own rights to my exploration data as it is something the console company owns and could just give it to any developer or publusher they want. I may be on a slippery slope from what was from this video, but I cannot be too far off, right?