2017: The Year BATTLE ROYALE Took Over

The simplicity of the game is important but also irrelevant because PUBG has something most games these days lack... replayability... can you imagine replaying most games' campaigns even more than two or three times?

PUBG has recaptured what almost every game back in the real old days (you know, when games on PC touted more than two colours and PacMac and Tetris were the PUBG of the decade) used to have to have because they had precious little else to offer. But it proves one thing that PUBG has proved again (similar to Minecraft in some respects), that replayability trumps all else, content included. The problem, of course, is that replayability is the archnemesis of consumerism since something that is hugely replayable is not going to help unit sales at all (at least for any other game you or anyone else produces - Minecraft proved that, it is it's own genre because of that, the closest games all have other very important elements to differentiate them). On the other hand "games as a service" is something that PUBG is perfectly designed for... except that it's not being sold in that manner... oops! ;)