Not sure if I'd want a new elite controller. I might be willing to get it if it does actually have bluetooth cause I'd be able use it with my computer (mostly for AC games, I still prefer kbm for FPS titles). Other than that, I have the Elite controller already and it's pretty neat. Probably not worth full retail for anyone on the fence about it, but it's useful in a lot of cases and it's the most comfortable controller I've ever held. Now for Sony to release a competitive controller that does the same thing.
Edit: scratch that, apparently an officially licensed PS4 "elite" controller does exist. Now I need to budget accordingly and get it for christmas.
@OniZonda You can buy an Adapter for about $20 that you just put in a USB port, lets you use any Xbox Controller with PC without the need to Bluetooth.
So there would be no need for you to Re-buy the Elite.
TLDW; Microsoft said they're working on stuff. We don't think it's a new console. They'll probably show off some game themed console bundles. It could be a new controller or a keyboard. 7 year old meme.